Is bright better, yes and smart is still good.
It is persuasive, influential, and beautifing. That is the power of a lip color. If it is a siren that you want to be or a banker, you can wear the same outfit but change your look with the color of your lips.
And do you know you end up though passive ingesting, that means eating 12 lipstick tubes in a 4 year period. So make sure they are vegan, and petroleum free.
The truth about the lipstick.